Yes, it's that time of year. Breast cancer awareness month is upon us and as someone who will ALWAYS have breast cancer and who is completely dependent on new research and treatment to stay alive - I implore you to choose wisely and thoughtfully when supporting a breast cancer cause this month. If you are looking for a perfect way to support the cause, I can offer you the cliff notes version here of a campaign that is easy, fun and effective as ALL of the proceeds go directly to The Cancer Couch Foundation. The Bake It Happen campaign was started by my pal Shari Brooks and her sister Stacy Pagan to honor their mom Judy - an avid baker who died from MBC. All you have to do is log in to their Bake It Happen website to get the featured recipes, then BAKE, SHARE and THAT'S IT! Money will be donated for each share on social media with #bakeithappen. Not social media savvy? That's ok! You can email or snail mail a picture of your recipe! Not a Betty Crocker wannabe? That's ok too! Skip the cupcakes and just donate!!!!
Here is the story of why and how the Bake It Happen Campaign got started:
There is no cure for Stage 4 Breast Cancer. More than 41,000 people die each year from Metastatic Breast Cancer (MBC) in the US alone-- our mother Judy Levin was one such casualty. Very little of the funding for breast cancer research goes to Metastatic Breast Cancer. So, we were determined to design a creative fundraising campaign to raise money. Judy was a beloved baker/cook even throughout her 6-year battle with MBC. Her kitchen was a communal table for family, friends and even strangers to embrace the tastes and love emanating from her dishes. After receiving multiple requests for Judy’s recipes over the decades, her daughters, Shari and Stacy, realized they could spread Judy’s culinary love -- all in the name of Metastatic Breast Cancer research. And so, in 2012, the Bake it Happen campaign was born.
After 5 years of Bake it Happen, we achieved our first goal: to build the baking campaign into a national fundraising movement. Over time, thousands of supporters across the country began to pass on Judy’s culinary legacy and hope for a cure. To date, we have raised over $60,000 for breast cancer research and are determined to raise more! GET BAKING.