Today Show Launches #Reason4FreezinMBC Challenge

It has been an exciting and very busy few weeks since our #Reason4FreezinMBC campaign officially went live and was launched on the Today Show - complete with all 4 anchors taking the challenge live on air (dressed up like a gospel choir) and then graciously challenging 16 other celebs to join in - including Jimmy Fallon!!

If you overslept, missed it, totally forgot to set your DVR to tape it, or have been living under a rock since May - here is a link to the segment !! 

It is so easy to do this challenge and we have had an awesome response already - it is spreading around the country and beyond actually! However, even though so many awesome teams and adorable funny and fun groups of friends have done it and are passing it on - please please remember that this is a fundraising campaign and don't forget to donate and ask others to when you challenge them at www.reason4freezinmbc.org!! Raising awareness of the lack of funding of metastatic breast cancer is fantastic but it does not save lives. Donations do! So...even if you're feeling a little shy and not up for posting a video of yourself eating something cold HANDSFREE as fast as you can (which is the funny part!) you can still help us out by just donating and challenging 4 friends to do the same!

Thank you so much to everyone who took the time to do any part of this! Please take the challenge and/or just donate and nominate four others!

​Together we can put the freeze on MBC!!